Brands
For brands and agencies
I've been on the creator side of 150+ campaigns for 80+ brands. I know what a brief needs, what approvals look like, and what usage terms cost. I also know what people actually watch.
Four ways to work together
Creator partnerships
Sponsored content on The Sing Family, from concept to post-campaign report. Spark Ads and whitelisting available.
Creative consulting
Brief reviews, creator roster vetting, campaign teardowns. For agencies and in-house teams running creator programs.
Speaking and panels
Creator economy, brand partnerships, building an audience from zero.
Team training
Half-day or full-day sessions for marketing teams on working with creators. I ran this kind of training for ten years as Director of Learning and Development on client programs at PwC.
The audience
TikTok
1.1M
followers
363M+
views
476K
followers
57M+
views
YouTube
131K
followers
96M+
views
- Women 25 to 34, US based
- Black and AAPI audiences over-index
- 12.1% like-to-view rate, about 3x the industry average
- Zero brand-safety incidents across 150+ partnerships
150+
paid brand deals
80+
brands
2M+
followers
1B+
views
Tell me what you're launching
I reply within two days with a straight answer on fit, timing, and cost.
contact@coachpetersing.com