About Peter

I'm Peter Sing. I run The Sing Family with my wife Elena, a comedy channel with about 2 million followers across TikTok, Instagram, and YouTube. Since 2019 we've done more than 150 paid campaigns for brands like Coca-Cola, Walmart, Amazon, McDonald's, Disney, Dove, Verizon, and Lexus. I write them, shoot them, negotiate them, and report on them.

Before that I spent ten years at PwC, where I directed Learning and Development on client programs for Fortune 500 companies: training, change management, and internal communications for big system rollouts. Turns out that's most of coaching.

I'm a SAG-AFTRA member and a trained actor, which is where the on-camera stuff comes from.

I coach because I keep getting the same questions from creators, actors, and friends with businesses, and I'd rather answer them properly than badly in a DM.

BA, Global Marketing and Finance, California State University, Fullerton. SAG-AFTRA member.